UC Goes Social to Raise Scholarship Funds

The University of California began Promise for Education, a six-week crowd-funding campaign to engage students, faculty, alumni, celebrities, businesses, politicians and supporters in a novel drive to raise money for UC student scholarships.

The Promise for Education model is simple. People make a personal promise — run a marathon, adopt a pet, volunteer, tap dance at the next office party — and set a fundraising goal ($50, $100, $1,000 or more). Then they share their promise through Facebook, email and other social media channels. Their friends and followers are directed to PromiseforEducation.org, where donations can be made to see the promise fulfilled. All funds go directly to scholarships and grants for UC undergraduates with financial need.

Support Chancellor Dorothy Leland and her Dream Dean Team’s promises online.